Concepts
- - UX / UI - -
On any given day, I always ask myself what would Don Draper do in this situation. I usually assume he would probably pour a large whiskey, have a nap, and then scribble an industry defining concept on the back of a napkin. In my world, I stare at a white screen in a slight panic, make a cup of tea, put my headphones on, and see what happens, hopefully its good. This section is dedicated to all those small projects usually time pressurised, the end result being for a pitch situation or initial concepts to fire everyones thinking on a project.